Sentiment Analysis Tools

Conduct in-depth customer feedback, conversations, and reviews to derive actionable sentiment intelligence.

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  • Security
  • AI Governance
  • Managed Sentiment Services

There is a tremendous amount of unstructured information created by customers, employees, users, and markets every day, whether it's in the form of a review, a survey, a support ticket, a social conversation, an email, a chat, or a call to the contact center.

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AI Powered Sentiment Analysis, Based on Your Business Data

ZechionAI builds and incorporates sentiment analysis solutions that empower organisations to convert this information into structured intelligence.

Our solutions can process text and voice data to identify sentiment, emotions, intent, topics, entities, product attributes, customer concerns, and patterns in conversations. In relation to the use case, we integrate natural language processing (NLP), machine learning, transformer models, large language models (LLMs), speech analytics, rules, and human review.

Understanding Sentiment Analysis: Knowing What Sentiment Analysis Is About

Sentiment analysis is an NLP and machine learning capability that pinpoints signals from text, conversations, reviews, feedback, or other data that relate to sentiment.

In the traditional SentiStram approach to sentiment analysis, three categories are considered:

  • Positive
  • Negative
  • Neutral

Modern sentiment intelligence can be much more powerful.

A customer may say:

“The product itself is great, but the ability to get support took 3 days.”

The overall classification could be mixed or neutral. An improved system would be capable of identifying:

  • Aspect: Sentiment
  • Product: Positive
  • Customer support: Negative
  • Response time: Negative

It's important to note that businesses don't necessarily want to know if the customer is happy or not, but they want to know if they're happy or not.

How Sentiment Analysis Works

The typical sentiment intelligence workflow can be seen as:

Create a validation test set by using data sources, ingestion, pre-processing, NLP / Speech Processing, model analysis, validation, and dashboard / workflow.

In (text-based) systems, the pipeline can contain:

  • Data ingestion
  • Language detection
  • Text normalization
  • Classification
  • Named Entity Recognition (NER) and Topic Segmentation
  • Sentiment analysis
  • Aspect analysis
  • Intention/emotion classification
  • Confidence assessment
  • Business-rule processing
  • Reporting/Workflow integration

The process may also involve for voice systems:

  1. Audio
  2. Speech Recognition
  3. Speaker Separation
  4. Conversation Segmentation
  5. NLP / Acoustic Analysis
  6. Sentiment Signals
  7. Business Workflow

The technology adopted can be any machine learning-based models, transformer-based models, LLMs, speech-to-text, dedicated NLP models, rules, or any hybrid combination.

No single sentiment model can be the best for all businesses.

Sentiment Analysis services

12 services

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ZechionAI assists organizations in deciding on what they truly desire sentiment analysis to achieve before choosing a model or platform.

Sentiment Strategy & Architecture

  • Business objectives
  • Data sources
  • Data volume
  • Languages
  • Domain terminology
  • Existing NLP systems
  • Existing AI infrastructure
  • Real-time requirements
  • Accuracy expectations
  • Explainability requirements
  • Security requirements
  • Integration requirements
  • Human-review requirements
  • Cost constraints

What can ZechionAI help you understand?

Sentiment intelligence can be used for a variety of business questions.

  • Customer Intelligence

    • Customer sentiment
    • Customer satisfaction signals
    • Customer frustration
    • Customer complaints
    • Customer intent
    • Customer experience trends
  • Product Intelligence

    • Product sentiment
    • Feature sentiment
    • Product complaints
    • Feature requests
    • Product perception
    • Emerging product issues
  • Brand Intelligence

    • Brand sentiment
    • Social sentiment
    • Reputation signals
    • Campaign sentiment
    • Competitor sentiment
    • Market perception
  • Conversation Intelligence

    • Call sentiment
    • Conversation sentiment
    • Support escalation signals
    • Agent-customer interactions
    • Contact-center trends
    • Conversation topics
  • Organizational Intelligence

    • Employee feedback sentiment
    • Internal feedback themes
    • Service experience signals
    • Market research sentiment

    The magic is in using these signals to trigger business processes – not just another dashboard.

Industries We Serve

All industries

Business Outcomes

A robust sentiment analytics can enable a company to:

  • Gain insight into customer feedback on a broad level
  • Identify recurring complaints
  • Detect emerging issues
  • Prioritize customer concerns
  • Improve customer-experience visibility
  • Identify product-improvement opportunities
  • Monitor brand perception
  • Support customer-service teams
  • Minimize manual feedback analysis
  • Identify sentiment trends
  • Support product decisions
  • Improve executive visibility
  • Surface issues earlier

The impact on the business will be determined by the quality of the data, the quality of the implementation, the adoption, the integration of the workflow, and the utilization of the insights.

Sentiment analysis should not be considered as a tool for revenue growth, retention, or customer satisfaction, but rather an intelligence capability that aids in decision making.

The capabilities of Sentiment Analysis Technology

ZechionAI can design the solutions with technologies like:

  • Natural Language Processing
  • Machine Learning
  • Deep Learning
  • Transformer Models
  • Large Language Models
  • Generative AI
  • Text Classification
  • Sentiment Classification
  • Aspect-Based Sentiment Analysis
  • Emotion Classification
  • Intent Detection
  • Named Entity Recognition
  • Topic Modeling
  • Semantic Analysis
  • Embeddings
  • Vector Search
  • Speech-to-Text
  • Voice Analytics
  • Conversation Analytics
  • Real-Time Streaming
  • API Integration
  • Data Pipelines
  • Feature Engineering
  • Model Serving
  • MLOps
  • Model Monitoring
  • Drift Detection
  • Human-in-the-Loop

Technology selection is not about using AI for the sake of using AI, but is a result of a use case.

Measuring Sentiment AI Performance

The measure of a sentiment system is the appropriate measure.

  • Classification Performance

    Common metrics include:

    • Accuracy
    • Precision
    • Recall
    • F1 score
    • Confusion matrix
    • Class-level performance
  • Model Quality

    Evaluation also may take into account:

    • Calibration
    • Confidence quality
    • Error analysis
    • Domain performance
    • Language performance
    • Context performance
    • Considers factors of bias and fairness
  • Operational Metrics

    Organizations may monitor:

    • Processing volume
    • Processing latency
    • Automation rate
    • Manual-review rate
    • Alert volume
    • Escalation rate
  • Business Metrics

    Various helpful activities can be undertaken, such as:

    • Feedback-processing time
    • Issue-identification speed
    • Customer-experience visibility
    • Complaint identification
    • Customer-service efficiency

    The most suitable metrics will vary based on the organization's application, data, language, model architecture, and goals.

Why Outsource Sentiment Analysis to ZechionAI?

Only occasionally do organizations need another software license. At times they require an engineering partner to relate the technology to the business problem.

There are several organizations that can benefit from support from ZechionAI:

  • Do not know the subtleties of NLP skills
  • Looking to create your own sentiment models?
  • Have large volumes of unstructured data
  • Are you in need of voice and conversation analytics?
  • Create and enforce real-time sentiment analysis requirements
  • Want to do some LLM-based analytics
  • Need complex integrations
  • Require MLOps
  • Need model monitoring
  • Need ongoing optimization
  • Lack of additional capacity for AI engineering?
  • 01

    Business-First, Not Model-First

    It's business first, so we begin with the question, "What is the business question?"

  • 02

    Technology-Neutral Recommendations

    We will make you the following recommendations, if required:

  • 03

    Custom Where It Adds Value

    The custom models are helpful when generic technologies are not sufficiently applicable to the organization's domain, taxonomy, data, or performance needs.

  • 04

    Data-Centered Engineering

    The quality of sentiment is very much related to:

  • 05

    Production-Oriented Implementation

    This process takes a holistic understanding:

  • 06

    Human-in-the-Loop

    Human review may be beneficial for:

  • 07

    Continuous Optimization

    Language and customer behavior is changing.

  • 08

    Flexible Engagement

    Organizations can benefit from ZechionAI by supporting them with:

The Sentiment Analysis Development Process that we use

  1. 01

    Business & Use-Case Discovery

    We get to know your goals, audience, data sources, processes, and decisions.

  2. 02

    Data Assessment

    We evaluate available:

    • Text
    • Reviews
    • Surveys
    • Calls
    • Chats
    • Social content
    • Historical labels
  3. 03

    Sentiment Taxonomy Design

    We define appropriate:

    • Sentiment classes
    • Emotion categories
    • Intent categories
    • Topics
    • Aspects
    • Entities
  4. 04

    Architecture & Model Selection

    We see if we are able to use it instead of:

    • Rules
    • NLP APIs
    • Machine learning
    • Deep learning
    • LLMs
    • Hybrid architectures
  5. 05

    Data & Model Development

    We develop the necessary datasets, models, prompts, pipelines, classifiers, or processing workflows.

  6. 06

    Evaluation

    We evaluate:

    • Accuracy
    • Precision
    • Recall
    • F1
    • Domain performance
    • Language performance
    • Bias considerations
    • Cost
    • Latency
    • Error patterns
  7. 07

    Integration & Deployment

    We integrate sentiment intelligence with the right business systems, APIs, dashboards, and processes.

  8. 08

    Monitoring & Optimization

    Following deployment:

    • Data drift
    • Model drift
    • Performance
    • New terminology
    • New products
    • Changing customer behavior
    • Operational metrics

    The process is based on the principle that: Recognize meaning in situations through comprehension; investigate formal principles in analysis; organize ideas into categories within a differenced context of representation; extrapolate meaning from the context; synthesize; extrapolate and act; assess stability; and adjust/comprove strategies.

Sentiment and Generate Sentiment Analysis Engagement Models

ZechionAI does not publish one size fits all pricing, but organizes deal descriptions according to the organization's real needs.

Items that impact scope and costs are:

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  • Data volume
  • Number of data sources
  • Number of languages
  • Text versus voice
  • Real-time requirements
  • Model complexity
  • Customization
  • LLM usage
  • Integration requirements
  • Data engineering
  • Security requirements
  • Deployment environment
  • MLOps
  • Monitoring
  • Managed services

There are engagement models available, such as:

  • Sentiment Analysis Assessment: Analyze data, use cases, architecture, feasibility, recommended next steps.
  • Sentiment Strategy Consulting: Create practical roadmap and strategy for sentiment intelligence.
  • NLP Architecture: Develop scalable informational approach to identifying the sentiment from business and technical needs. Construct scalable machine learning based approach to identifying sentiment from business and technical requirements.
  • Make, customize, and evaluate a sentiment model: Construct and test aspect models, sentiment or emotion models, and/or intent models for domains.
  • Customer Feedback Analytics: Read and review customer feedback, including additional information like reviews, surveys, support tickets, etc.
  • Social Sentiment Intelligence: Develop brand, product, campaign, and social sentiment analytics.
  • Voice Sentiment Analytics: Evaluate phone calls and discussions with conversational intelligence (CI) and speech recognition.
  • Real-Time Sentiment Analytics: Develop sentiment and escalation-signal architectures for streaming data.
  • LLM Sentiment Analytics: Find the appropriate way to use LLMs to achieve contextual classification, summarization, clustering, and sentiment intelligence.
  • Sentiment Integration: Integrate sentiment intelligence into business systems/processes.
  • Sentiment Dashboard Development: Create executive, operation, product, brand, or customer experience dashboards.
  • Sentiment Model Evaluation: Compare and contrast models and document performance, cost, and architecture enhancements.
  • Sentiment MLOps: Help to deploy, monitor, venture, evaluate, drift detect, and optimize.
  • Managed Sentiment Analytics: Ongoing technical & analytical support.
  • Building AI/NLP models using a variety of techniques: Development AI/NLP Engineering.
  • Increase internal teams' specialized AI/NLP/data/MLOps engineering capabilities.

Frequently asked questions

Still have a question?

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  • Sentiment analysis is the practice of detecting patterns in text, chat, reviews, and other content that indicate sentiment that relies on NLP, machine learning, and other tools within the realm of AI. It can detect sentiment – positive, negative, neutral, or mixed – in addition to aspects, topics, feelings, and intent signals dependent on the system.

  • A system usually will receive data, process the language, apply an NLP or AI model to find sentiment or contextual predictions, and display these results on a dashboard/business workflow. These are collectively designed to be more sophisticated, potentially integrating several models, LLM algorithms, speech analytics, rules, and human oversight.

  • Sentiment is usually a judgmental tone or attitude, e.g., positive or negative. The task of emotion detection is to determine what kind of response is associated with a particular emotion, for example, frustration or satisfaction, anger or excitement. Emotion inference is more complex and should not be assumed to be an accurate gauge of a person's mood or feelings.

  • Aspect-based sentiment analysis identifies the sentiment of aspects of a product, service, or experience. For instance, customers could have positive sentiment about the quality of the product and negative sentiment regarding delivery times.

  • Yes. Review sentiment analysis could give an overall sentiment and, depending on architecture, product attributes, and repeated complaints, feature requests, topics, and more.

  • Yes. Sentiment analysis can be used mixed with speech-to-text, conversation analytics, and NLP (and acoustics maybe). The duration of playing depends on high-definition audio and language, accents, context, and system architecture.

  • Yes. Real-time architectures can analyze and act on a streaming text or conversation and produce sentiment signals during or shortly after the course of an interaction. Actual latency is dependent on the infrastructure, data volume, model, and design of integration.

  • It is able to mark and identify properties including support requests, cancellation requests, complaints, refund requests, purchase interest, product inquiries, etc. The intent classification is a model prediction and not a guarantee of a customer's actual intent.

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Developing Sentiment Intelligence

Developing sentiment intelligence is mainly about applying the data that you already have. You probably already have thousands – or millions – of customer interactions. The problem is getting that information to act on it by your teams.

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